What is the Tivo of the present compared to the Tivo of the past? In my “World’s End” blogs I focus on the content that allows success when others have failed. Over the course of our existence many companies have come and gone. They have seen their world end and become replaced by another. How has Tivo prevented this “touch of death” and remained successful?
“TiVo Inc. is a provider of advanced television technology and services that redefines home entertainment by providing consumers with an easy way to manage, control, watch, and record live television and receive thousands of movies and television shows from cable, broadcast, and broadband sources in intuitive user interface.” (NY Times)
These services are possible because of digital video recorders (DVRs). Tivo has distribution agreements with Comcast, Cox, DIRECTV, as well as international companies. TiVo receives revenues from three main sources: consumer service, licensing of technology to television service providers and media services.
Tivo has shown, in the past ten years, to be constantly evolving to made their service more desirable. ''The thing that most people can relate to is never missing their favorite show,'' said Anthony Wood, Replay's founder and chief executive in 1998. ''People have busy lives, and it's not worth it to program their VCR.'' In the beginning Tivo did record television as it still does. Then, in 2000, they combined with Blockbuster for video on demand services. However, Tivo did not sell well the first year because of all of their features were too much to explain to customers in a simple ad. Also, sales people in electronics stores did not understand the concept to be able to help customers with information.
Through many patent lawsuits and numerous competitors, it is perhaps partly due to Tivo being the pioneer in DVR that allowed for its current success. They continued to add features such as duel recording, parental guidance, transfer shows to iPod and PSP.
http://topics.nytimes.com/top/news/business/companies/tivo-inc/index.html
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